I'm currently training and setting up the charity donation lines. Sponsorships aren't open just yet, but feel free to explore the route!
One tea taster. Two charities. A long, slow line drawn across the map of Britain — raising funds for the people and families behind the cuppa.
For the last 12 years, my life has been steeped in tea. As a professional tea taster, buyer, and blender for a global household brand, the trade has given me a career, a community, and a livelihood to support my three young children. Serving as a trustee for the UK Tea Trade Benevolent Society is my way of putting tea front and centre—giving back to the safety net that supports the people behind every cup.
But the sheer will to run 190 miles comes from somewhere else. My grandfather, Harvey Taylor, was a WWII RAF rear gunner in Lancaster bombers. He endured treacherous, deadly skies without knowing if an end was in sight. Compared to that, a run of my own making—with a clear finish line, and friends and family supporting—is a privilege. It is a walk in the park by comparison.
Sadly, he later developed Alzheimer's. Witnessing the crippling reality of a disease that steals over 55 million minds worldwide—with a staggering new diagnosis every three seconds—changes you. I am running to offer whatever support I can to fund the breakthrough that finally cures this thiefful disease.
The route itself—from a Welsh tea estate to the Cutty Sark—pays homage to my tea roots. But the sheer determination and will to persevere and conquer the road ahead is a firm nod to my grandfather.
Place your brand on the official 190-mile run kit. This is a closed-bid auction—submit your maximum bid, and we will contact the winners on October 31st to arrange the Enthuse donation and logo files.
The ultimate real estate. Placed front and center across all finish line media, press shots, and major milestones.
Massive visibility for vehicles and pacers following the route, prominent in "moving away" drone and video shots.
High visibility during the entire 190-mile run. Featured prominently in all side-profile photos and daily video logs.
Perfect for corporate crests or compact horizontal logos, clearly visible from the roadside.
Your logo directly above the brim. Guaranteed visibility in close-up vlog updates and start line selfies.
Extensive vertical real estate. High visibility during colder night segments and early morning departures.
Perfect for long vertical text marks or stacked sponsor logos. Highly visible on the move.
Dynamic lower-body placement. Visible during the hundreds of thousands of strides taken across the daytime route.
Dynamic lower-body placement. Symmetrical option perfect for secondary brand marks or text-heavy logos.
Everything you need to know about the route, the timeline, and how your donations support the two charities.
I will be running this non-stop, as soon as the first step is taken, I won't be stopping until I reach the finish line. I am giving a conservative run-time of 48 hours, although I may revise this down depending on training.
Absolutely. If the route passes near you, I would love the company. Nearer the time, I will be publishing a live tracker so you can see exactly where I am on the road. If you would like to reach out, hit the contact us at the bottom of this page!
Every single penny donated through this site goes into a locked Enthuse pot, which is then automatically split 50/50 between Alzheimer's Research UK and the UK Tea Trade Benevolent Society. The run itself is entirely self-funded.
Yes! When you click 'Sponsor a Mile', simply select the 'Business' option. You can upload your company logo, which will permanently appear on the map pixel and in the sponsor grid for everyone to see.
No! I have completed long-distance runs in the past, which has helped me prepare for this challenge - the furthest I have gone to date is 100km (62 miles - nearly 2 and half marathons back-to-back). However, previous endurance running has taught me how to suffer and what it takes to complete such a challenge.
Considerable planning has gone into the route, but the exact distance may vary slightly due to road conditions and other factors. All kinds of unexpected things can happen along the way so a slight deviation up and down will naturally happen.
190 miles is approximately 7.2 marathons. This is based on the standard marathon distance of 26.2 miles (42.195 kilometers). That was painful just typing that!
We'll display this beside your pixel on the map and in the sponsor panel. Donation is taken on Enthuse — we never see your card details.
No mile to claim — just a quick gift toward the £19,000 goal. Donation is taken on Enthuse — we never see your card details.
Every run on the road to the start line — stats refresh from my Strava feed.
You just gave the runner a much-needed energy hit. Want to make it real?
Submit your sealed bid. We will contact the highest bidder when the auction closes to arrange the Enthuse donation and collect logo files.
For corporate sponsorships, press, or just to ask about the run, drop me an email.
contact@teatrade.co.ukCharity Registration:
Alzheimer's Research UK is a registered charity (1077089 & SC042474).
UK Tea Trade Benevolent Society is a registered charity (275069).
Privacy & Data:
We do not store or see your payment details; all transactions are securely processed by Enthuse. Your email is only used for updates regarding this run.